Sierra Club Activist Training: Squad Goals: Building Your Team

To be an effective organizer, you must always remember that, first and foremost, it is about people. Organizing is based on relationships and creating mutual commitments to work together. Relationship building goes far beyond delivering a message, extracting a contribution, or soliciting a vote. Relationships built as a result of one on one meetings and small group meetings create the foundation of local campaign teams, rooted in commitments people make to each other, not simply an idea, task, or issue. Structured leadership teams encourage stability, motivation, creativity, and accountability – and use volunteer time, skills, and effort effectively.